Days after the monumental election of Barack Obama I am still struck by the power of his words and the vision of a better America he has created. As marketers there is something we can learn from Obama and his campaign. Obama a little know junior Senator just two years ago has transformed into the symbol of change and progress for the United States and I argue the world. This did not happen by accident, or over night.

Obama’s 22-month campaign has set a new standard for the effective use of media and advertising to create a lasting and differentiated brand. The Obama brand has been perfectly honed and shaped into a winning presidential candidate.

This was a brilliantly composed fully integrated marketing campaign that will serve as a new standard for all campaigns to come. Every component was successful in creating the perfect mood and brand image to help Obama succeed. Obama executed speech after speech and debate after debate with grace and charisma; I have never seen a president use the camera so effectively.

Many would argue that $426.9 million in record campaign expenditures cant hurt. But there are many aspects that helped set Obama’s campaign apart.

The Obama campaign was the first campaign to effectively tap into social media and the Internet to communicate with young voters. These young voters came out in record numbers. From Myspace, Facebook, Twitter and YouTube to many other social media sites the Obama campaign was able to effectively open dialogue with crucial voters and rally support. The Obama campaign tastefully used viral media components remember“I Got a Crush…On Obama” and they where very successful in utilizing bloggers to spread the Obama message to select groups.

The over all result is a perfectly differentiated, consistent and authentic campaign message that touched the heart and mind’s of 64 million voters who voiced their opinion to elect barrack Obama the 44th president of the United States of America.

This is a truly inspiring election and a beautiful orchestration of marketing effectiveness.

Tags: Change, Obama, Presidential Election.