Google partnered up with the music group Arcade Fire and Director Chris Milk to develop a fun new look at the music video and interactive web content. This video is a very creative concept and it makes novel use of HTML5 and Google maps street view application as you the viewer is transported into the music video as you interact and run through your home town.

At first when you load the site you might be confused by all of the windows that quickly queue in the lower right corner causing your initial reaction to think you are getting hit by spam pop ups. However the site utilizes HTML5 embedded video to guide the user through the interactive experience that also includes very user friendly drawing board and post card creation interface.

Check out the video it is very exciting and hopeful an indicator of fresh new creative interactive media sites to come. You will need a Google Chrome Browser to view the video given that the HTML5 video is only embedded properly on this browser type and it does not feature cross browser capabilities.

It will be interesting to see HTML5 as it pushes to replace flash and with Google jumping on the HTML5 wagon along with Apple whose ipad and ipod devices do not support flash we should see more development utilizing HTML5 over flash.

Tags: HTML5, Music Video.