Here at Zella Design as we approach our 1^st anniversary I have come to a fast realization. As much as it pains me to say it, the service quality at Zella Design has been lacking, we have been neglecting a very important client. We have been neglecting Zella Design.

There is saying in business that small business owners, consultants and entrepreneurs throw around all the time “be your own best client”.

But as much as that phrase is repeated there seems to be an old truism that when it comes to service side businesses we are notorious for being our own worst client. We always say, “practice what you preach” and “eat your own cooking” but time after time the internal needs of a company fall by the way side.

My father a long time small business owner and artist always jokes with me about how the roofers, roof always leaks or how the mechanic’s car is broken down. These seem like simple ironies but the truth is that when you spend so much time dedicating your companies resources and energy to servicing you clients needs above and beyond expectations the first thing that suffers is your companies personal needs.

I have seen this all too many times in my personal and consulting experience and I am ashamed to say that I am currently guilt of that very thing here at Zella. So this is a personal reminder to my self and the staff here at Zella Design as well as to all of our loyal clients and small business owners nation wide, remember to give your company some love. It is not enough to work in your business you need to work on your business. Show your own company the same dedication and performance that you service your clients with and your business will continue to grow.

So to insure that here at Zella  “we eat what the kitchen is cooking” we have declared a host off new features and dedications that will allow Zella to continue to grow and flourish in our second year of business

Zella Design is currently in the process of updating our web site! Look for the new site to launch mid august. With our web site launch Zella Design will be offering some exciting new features to help our clients improve their online marketing.

Until than our blog is back in full swing after a brief hiatus (due to a virus on wordpress) so look for new content and articles in the next few days.

And remember do not neglect your own business, the way your business treats it self is a vital component of your business brand so take some time every week and put some of your love back into your business. In order for your business to be successful you need to put in the time doing the things necessary to grow your business.

Right now is the perfect time to focus some of your business resources and time back into your business. With the slow economy many businesses are cutting back employee hours due to declining workloads.

This might not be the best solution. Rather than cutting hour’s redirect your employees down time towards functions that will help move your business towards its long-term goals. Getting your employees involved in marketing, sales and lead generation can be a great way to build moral and avoid layoff’s or cutting your employees hours activities that are sure to lead to reduced employee moral.

Here are five things you can do to reenergize your business

1)    Start a blog: this is a great way to put content creation in your companies’ hands. If you are too busy to write consider allowing knowledgeable employees to publish content.

2)    Social media: developing and maintaining a social media presence can be a great way to connect with customers and build product awareness

3)    Update directories: update your director listings and Google local listings. This simple task can help you rank better and get more leads

4)    Update your web site: when was the last time you updated your site? Get some fresh content for your customers. Dedicate your self to revising one page a week. In no time you will have your site looking fresh and full of information.

5)    Get Personal: Spend some time connecting with your customers and employees. Spend some face time listening to their needs, who knows what gems you might find hiding in some one else’s words.

Tags: be your own best client, improve your business, update your business.