MySpace is targeting small business with this week’s release of MyAds a low-cost do-it-yourself advertising tool. MyAds allows small businesses to target the social networking giants 122 million users worldwide.

Users of MyAds will be able to create their own banner ads to display in targeted marketing campaigns ranging in price from $25 to $10,000 dollars.

Ads will be targeted at MySpace viewers based on the selected target audience of your choice, markets are segmented based on age, sex, location and the expressed interests of MySpace users.

MyAds provides a simple process, you design your ads using pre-made templates, select the campaigns target audiences, designate a budget, and plan a display schedule and you are done. You can then track the performance of your campaign on MyAds using real time-analytics.

So what does this mean for small businesses?

Jeff Berman, president of sales and marketing at MySpace feels that “MySpace MyAds is a direct marketer’s dream-providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market,”

MySpace is a very tantalizing advertising platform that will give small business the ability to connect with specific niche markets easily and effectively. MyAds could make a good addition to your current on-line marketing mix.

MySpace MyAds

Tags: MyAds, MySpace, On-line Media